Why Canva Can Be A Mistake For Your Brand
Canva has become widely popular. Basically it is the new kid on the block in terms of design programs. I love that canva is an accessible tool but I hate to be the bearer of bad news but it can be a mistake for your brand. I know, I know. That seems harsh but let me explain why.
Many people have opted for Canva because it's cheaper and/or feel that Adobe Creative Suite is difficult to learn. Let me unpack that a bit.
We can agree that cheap doesn't always equate to quality. Many entrepreneurs are willing to skimp on branding and marketing which is sad because we know how captivating visuals can be. If you are not willing to invest in all aspects of your business, then how can you expect customers to purchase from you.
No matter what program you use i.e. Excel, CAD, Keynote and Photoshop, there's always a learning curve. Which can be difficult to navigate without much training on the tool. That said, if you don't know what you want to accomplish with the tool or have not learned how to navigate the tool, then it doesn’t matter what tool you have, right?
Having an "easier tool" is not the solution, investing is the solution.
How do you avoid the mistake of using Canva and still get the desired outcome of creating quality graphics?
Hire a designer.
I know, shocker!
Canva makes it seem that everyone can be a designer but this is not the case. In anything, whether it's medicine, culinary arts, sports, acting, singing, design, it requires many hours of practice and hard work. In design school, before we touched a computer, we had to learn the basic principles of design. Alignment, repetition, contrast, balance. Alladat. With nearly 8 years of design under my belt, I've developed an eye for good design so that's why it bothers me when y'all create these ugly graphics. Like sis, let me create these templates for you. A designer can develop accompanying visual assets like a logo, website, social media graphics and color palette that are custom to your brand's aesthetic. Once that's complete, you can upload your templates to Canva and design as many graphics to your heart's desire.
Learn basic design principles AND Adobe Creative Suite.
If you don't have the money to invest, then you must make the time. There are so many resources like Udemy, Skillshare, Lynda that have classes on graphic design basics. Take them so you can train your eye for quality design and build your skills. Then you will be able to design your own graphics effectively whether it’s Canva or Photoshop. Let me add this caveat though. Smaller, web based projects like website graphics and social media graphics are perfect for Canva because they are being used on a smaller scale. However, any printed assets like logos, business cards, billboard ads, media kits, e-books should be reserved for Adobe Creative Suite (InDesign, Photoshop, Illustrator, Lightroom). Why you may ask? Because these programs were specifically designed to handle these types of projects. Adobe Creative Suite has the capability to save multiple file formats like vector and Canva does not offer that.
I tried not to bash Canva too much in this post but I am biased because I want you to have best visuals ever. Let me know in the comments what you think: Canva or Adobe?