3 Things You Need to Consider When Naming Your Business

Naming your business is one of the most important things you will do starting as a business owner. After all, this name will most likely be the most memorable part of your business. I've seen some interesting business names - definitely putting that nicely - and I want to share a few tips you should consider before legalizing your business name.


It's easy to think short term when getting started in business but thinking long term is incredibly helpful in naming your brand. I had a client who named her business based on the one product she offered, which was soaps. But when I asked what are her dream goals for the business; she said she wanted to offer an entire skincare line. I suggested that we change her name to reflect that.

Avoid adding a location identifier to the name. Atlanta's Best Wings is a cool name but if an investor wanted to take a franchise to South Carolina, that presents a potential setback.  Be sure the name of your business can withstand the test of time and growth.


Sometimes we think we are so creative in naming and we get all excited once we find a name that we go down the rabbit hole of creating a logo and website without doing our due diligence. Remember Google is our friend and it is free.

Complete a thorough search to see if it's being used by someone else. When I say thorough I mean reviewing the second and third page of the search results. Next, I would search the US Patent and Trademark database as well as the Secretary of State's website where you plan to register your business to make sure your proposed name is not already registered. You definitely don't want to get cease and desist letter when your business momentum is on the upswing and also search godaddy.com for URL availability. Lastly, check social media to see if your handles are available.


Clever is great but is not always functional. Sidebar: Let's stop using the letter 'Z' to replace the letter 'S' i.e. Dimplez as opposed to Dimples. It's very 2000 and I am completely judging you if you do. In all seriousness, you want customers to be able to identify what it is that your business does just by experiencing the name. Avoiding slang is best because it's not universal. And when naming your business, clarity is of the utmost importance. One of my favorite bloggers says, when it's easy to find me, it's easy to pay me. Also, think of your favorite brands. Their names are not complicated, sometimes clever yet always functional.

I know naming a business can be overwhelming if you feel like you are not creative. But you can use tools such as Lean Domain Search and Domainr to help with the brainstorming process.

Good luck and let me know how I can help!