Whether you have a personal brand or you are building a business, social media is a necessary component of your marketing strategy. Not only because it’s free but it allows you to control your narrative in ways that weren’t available in the past. Which is an amazing result of living in a time such as this. People know they need to be on social but they don’t necessarily know why or how to leverage it properly. The intended purpose for social media was for people to be social, not hard selling your products. Let’s be clear making sales from social is a benefit not the reason why you should be on social.
So let’s get into the three ways to leverage social media for your brand.Read More